Blogs
Practical thinking on branding, websites, apps and growth.
Favicons, app icons and avatars are where most people first meet your brand. Here is how to design for the smallest canvas first.
Both can be the right answer. The decision comes down to editing needs, complexity and how fast you expect to change.
Paid gives speed, SEO gives compounding returns. Together they make each other cheaper and smarter.
A 90-page PDF nobody opens protects nothing. Here is what a useful guideline contains.
The goal of a first release is learning, not completeness. Here is how to decide what makes the cut.
Small changes to product pages and checkout often beat big redesigns. Start with these.
Ready when you are
