OverseasDesigners
Quick answer
What is content marketing?
Content marketing attracts and converts customers by publishing useful articles, guides, case studies, video and email. We build an editorial strategy, produce the content, distribute it and report on what drives leads.
Overview
Articles, guides, video and email built around what your customers actually want to know.
What you get
- Editorial calendar
- Long-form articles
- Case studies and guides
- Newsletter content
- Performance review
Content that attracts, teaches and sells.
Our approach
How we deliver Content Marketing.
Editorial strategy
Pillars and topics that align with search and sales goals.
Writing & production
Blog posts, case studies, whitepapers and video scripts.
Distribution
Email, social and partnerships to put content in front of people.
Repurposing
One strong idea turned into many formats.
How we work
From first idea to launch day, in four clear steps.
- 01
Think
Research, positioning and a sharp brief. We learn your market before we draw a line.
- 02
Create
Concepts, systems, prototypes. You see real work early and often, never a black box.
- 03
Build
Design hands off to engineering without losing a pixel: sites, apps, campaigns.
- 04
Own
You launch with full files, guidelines and a team that stays to help you grow.
Common questions.
Do you write the content?
Yes. Our writers produce articles, guides, case studies, emails and scripts in your brand voice.
How often should I publish?
Consistency matters more than volume. We usually recommend a realistic weekly or bi-weekly schedule you can sustain.
Can you repurpose existing content?
Yes. We turn webinars, interviews and articles into posts, short videos, emails and graphics.
How soon will I see results?
Paid media can move in days. SEO and content compound over 3 to 6 months. We set clear milestones for each channel up front.
Do you require long contracts?
We recommend a 3 to 6 month commitment so strategies have time to work, and we keep reporting transparent throughout.
How will I know it is working?
You get a live dashboard and a monthly review tied to goals we agree on, such as leads, revenue and cost per acquisition.
Do I pay your fee and the ad spend separately?
Yes. Ad spend goes directly to the platforms from your own accounts, so you always keep control of the budget. Our management fee is quoted separately and transparently.
Will I own my ad accounts and data?
Yes. Accounts, analytics, tracking and content are set up in your name, so you can take everything with you at any time.
Which channels should I start with?
It depends on your goals, audience and budget. After an audit we recommend the two or three channels most likely to pay back first, then expand as results come in.
Can you work with my in-house team?
Yes. We can run campaigns end to end, or support your team with strategy, creative, audits and training.
Do you guarantee rankings or sales?
No honest agency can. We guarantee the quality of work, clear reporting and continuous optimisation, and we commit to targets we believe are realistic.
How much should I spend on advertising?
We recommend a budget based on your margins, target cost per acquisition and how quickly you want to grow. We can start small, test, and scale what works.
Do you handle content writing and creative?
Yes. Our team writes content and designs ads, social posts and landing pages, so strategy and creative stay aligned.