OverseasDesigners
Quick answer
What is paid media marketing?
Paid media marketing is advertising you pay for, such as Google search ads, Meta, LinkedIn and TikTok campaigns. We build and launch campaigns, set up conversion tracking, test creative and optimise weekly to lower your cost per acquisition.
Overview
We run search, social and display campaigns with tight targeting, strong creative and relentless testing.
What you get
- Campaign build and launch
- Tracking setup
- Ad creative variants
- Weekly optimisation
- ROAS and CPA reporting
Spend that pays you back.
Our approach
How we deliver Paid Media Marketing.
Search & shopping ads
High-intent campaigns on Google and Microsoft.
Paid social
Meta, LinkedIn, TikTok and more, matched to your audience.
Conversion tracking
Clean measurement so budgets follow what actually converts.
Testing & scaling
Structured creative and audience tests to lower acquisition cost.
How we work
From first idea to launch day, in four clear steps.
- 01
Think
Research, positioning and a sharp brief. We learn your market before we draw a line.
- 02
Create
Concepts, systems, prototypes. You see real work early and often, never a black box.
- 03
Build
Design hands off to engineering without losing a pixel: sites, apps, campaigns.
- 04
Own
You launch with full files, guidelines and a team that stays to help you grow.
Common questions.
Which ad platforms do you work with?
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, YouTube and programmatic display.
What is the minimum ad budget?
It depends on your market. We will recommend a test budget that gives enough data to optimise without overspending.
Will you set up conversion tracking?
Yes. We set up analytics, pixels and conversion tracking so every result is measured accurately.
How soon will I see results?
Paid media can move in days. SEO and content compound over 3 to 6 months. We set clear milestones for each channel up front.
Do you require long contracts?
We recommend a 3 to 6 month commitment so strategies have time to work, and we keep reporting transparent throughout.
How will I know it is working?
You get a live dashboard and a monthly review tied to goals we agree on, such as leads, revenue and cost per acquisition.
Do I pay your fee and the ad spend separately?
Yes. Ad spend goes directly to the platforms from your own accounts, so you always keep control of the budget. Our management fee is quoted separately and transparently.
Will I own my ad accounts and data?
Yes. Accounts, analytics, tracking and content are set up in your name, so you can take everything with you at any time.
Which channels should I start with?
It depends on your goals, audience and budget. After an audit we recommend the two or three channels most likely to pay back first, then expand as results come in.
Can you work with my in-house team?
Yes. We can run campaigns end to end, or support your team with strategy, creative, audits and training.
Do you guarantee rankings or sales?
No honest agency can. We guarantee the quality of work, clear reporting and continuous optimisation, and we commit to targets we believe are realistic.
How much should I spend on advertising?
We recommend a budget based on your margins, target cost per acquisition and how quickly you want to grow. We can start small, test, and scale what works.
Do you handle content writing and creative?
Yes. Our team writes content and designs ads, social posts and landing pages, so strategy and creative stay aligned.