OverseasDesigners
Quick answer
What does a brand identity package include?
A brand identity package includes brand strategy and positioning, a logo suite, colour palette, typography, imagery style, tone of voice and brand guidelines. At Overseas Designers it typically takes 4 to 8 weeks and ends with templates your team can use immediately.
Overview
We define who you are, how you sound and how you look, then package it into an identity your whole team can apply with confidence.
What you get
- Brand strategy summary
- Full logo suite
- Colour, type and imagery system
- Brand guidelines document
- Template starter pack
A complete system, not just a logo.
Our approach
How we deliver Brand Identity.
Strategy & positioning
Audience, promise, personality and the story that connects them.
Visual language
Logo, colour, typography, imagery, iconography and motion principles.
Voice & messaging
Tone guidelines, taglines and key messages for every channel.
Brand guidelines
A clear, usable playbook for designers, marketers and partners.
How we work
From first idea to launch day, in four clear steps.
- 01
Think
Research, positioning and a sharp brief. We learn your market before we draw a line.
- 02
Create
Concepts, systems, prototypes. You see real work early and often, never a black box.
- 03
Build
Design hands off to engineering without losing a pixel: sites, apps, campaigns.
- 04
Own
You launch with full files, guidelines and a team that stays to help you grow.
Common questions.
What is included in a brand identity?
Strategy, logo, colour palette, typography, imagery style, tone of voice and brand guidelines, plus starter templates.
Do you help with brand naming?
Yes. We can develop name options and taglines as part of the strategy phase.
Can you rebrand an established company?
Yes. We manage the transition carefully, including rollout planning across signage, web, social and print.
How many logo concepts will I receive?
Every logo project starts with several distinct directions. You choose one, and we refine it through unlimited-feeling, structured revision rounds until it is right.
Will I own the final files?
Yes. On completion you receive full ownership and all source files (vector, print and web formats) plus usage guidelines.
How long does a brand identity take?
A typical identity takes 4 to 8 weeks depending on scope. Logo-only projects are usually faster.
What do you need from me to get started?
A short brief covering your business, audience, competitors and the style you like or dislike. We guide you through it on a kickoff call, so you do not need to prepare a formal document.
Can you redesign an existing logo or brand?
Yes. We can refresh a logo while keeping what people already recognise, or rebuild the identity completely if your positioning has changed.
Will my design be original?
Always. Every design is created from scratch for you, never from templates or stock marks, and we check for obvious conflicts with existing brands.
Do you design for print as well as digital?
Yes. We deliver print-ready files with correct bleeds and colour profiles, along with web-optimised versions for screens.
What if I do not like the first designs?
That is what the process is for. You share feedback after each stage and we adjust direction until you are delighted. Refinement rounds are built into every project.
Do you provide brand guidelines?
Yes. Brand identity projects include a guidelines document covering logo use, colours, typography and imagery so your team and suppliers stay consistent.
Do you offer UI/UX design for apps as well as websites?
Yes. We design interfaces for websites, web apps and mobile apps, including prototypes you can test with real users before development starts.