Fashion E-Commerce
Maison Noir
A boutique label took its in-store following online with a store that feels as considered as the clothes.
E-Commerce WebsiteSEOPaid Media
3.4×Online revenue
+54%Conversion rate
-31%Cost per acquisition
The challenge
Maison Noir sold well in person but its online store was slow, generic and cost too much to acquire customers for.
Our approach
- Designed an editorial storefront with fast, filter-first browsing
- Streamlined checkout and added email flows for abandoned carts
- Launched SEO and paid campaigns around hero collections
